We collect several types of information on our Site. Personal information is information that identifies an individual or is directly associated with a specific person, such as a customer's name, mailing address, telephone number, email address, credit card number, or information about activities which can be directly linked to that person, such as his or her purchases (Personal Information). Our definition of Personal Information does not include aggregate information. Aggregate information is data about use of our Site, such as pages visited on our Site. Aggregate information helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
We may also collect Non-personal Information, which is information about you that does not itself identify you individually. Examples of Non-personal Information include age range and gender.
Collection of Personal Information
When you use certain parts of our Site, we collect certain kinds of Personal Information:
Owners Online Account Setup: To set up an Owners Online Account, we ask visitors to provide a valid VIN for vehicles purchased in the United States. In order to set up an Owners Online Account, we require visitors to provide a valid email address, as well as create a unique Username and Password. In addition, this area allows you to receive personalized DVUSA news and information via email. When you register for Owners Online, we may collect various kinds of Personal Information including your name, email address, home address, and home phone number. We also collect and store access information related to your account, including Username and Password.
Customer Service Correspondence: We may collect information that identifies you personally when you submit comments, questions, or suggestions to our Customer Service department.
Transactions: We collect Personal Information to fulfill an order you place on our Site for DVUSA-branded items. Such information would include name and address, credit card number and expiration date, and billing address.
Use of Personal Information
Except as disclosed in this statement, we do not sell or disclose information that identifies our visitors personally or makes it possible for other parties to contact them directly without our visitors' consent. We may use, sell, disclose, or otherwise dispose of Personal Information we collect in the following circumstances:
Purchase Inquiry. We use the information you provide about yourself during Purchase Inquiry to contact you regarding your inquiry. We do not share this information with parties other than the DVUSA Dealer you have specified during your inquiry.
Transaction Processing. We may use your Personal Information to create a convenient and easy-to-use shopping process that includes an online shopping cart that allows you to track selected products and proceed through purchase. We use the information you provide about yourself when placing an order to complete that order. Also, we may share transactional information with entities as is necessary to process credit card payments or other purchasing or delivery systems. We may use your email address to communicate with you or notify you of special offers or programs you might find of interest.
Response to Inquiries. We use return email addresses to answer the email inquiries we receive. We may also use these email addresses to provide order status and order tracking information, and to respond to queries.
Gift Certificates. We may offer gift certificates by which you can personalize a product you order for another person. Information you provide to us to create a gift certificate is only used for that purpose, and it is only disclosed to the person receiving the gift.
Online Portfolio. If you choose to create an Online Portfolio or receive products or information, or to otherwise give us Personal Information, we may store some or all of that information and use it for marketing research and marketing purposes, which may include sharing it with DVUSA authorized dealerships or with various suppliers that provide marketing, research, or other services for us. To enhance your experience on our Site, we might use information you provide to us through your Online Portfolio to pre-populate forms with your name, address, phone number, and email address. In such cases, we may employ an outside research company to call you on our behalf.
Vehicle Design. If you choose to save information such as a vehicle configuration on our Site, we may contact you to follow up on your interest in our cars. In such cases, we may employ an outside research company to call you on our behalf.
Companies that work for or with DVUSA. We may, without notice to you, share Personal Information with companies that work for us for the sole purpose of providing you with valuable services you've requested or already have through our Site. These companies may assist us in fulfilling your requests or processing your transactions. In addition, we may share Personal Information with companies that work for us to provide marketing and other services. We may also share your Personal Information with non-affiliated persons and entities with whom we have entered into a joint marketing agreement, where we together market either our products or those of our marketing partner. We enter into contractual agreements with these companies prohibiting them from disclosing or using our customer information other than to carry out the purposes for which the information was disclosed. These companies are in no way authorized to sell, rent, or trade your Personal Information. While there are such contractual obligations in place, we cannot and do not guarantee that a third party will not breach its contractual obligation and use your Personal Information in a way contrary to this online privacy statement.
Legal Requirements. We may disclose Personal Information: (a) to conform with the law, respond to claims, or comply with legal process served on DVUSA or DCAG (e.g., a lawful subpoena, warrant, or court order); (b) to enforce or apply our policies or agreements (including to initiate, render, bill, and collect for amounts owed to us); (c) to protect and defend our or our visitor's rights or property, the Site, our employees, visitors, or the public; or (d) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
Use of Non-Personal and Aggregate Information
We may use non-personal and aggregate information to better design our Site and share with our marketing and advertising agencies.